Coffee – that black nectar that nourishes thought, fuels creative neurons to fire, gets you “going” in the morning and keeps you thinking and writing and composing into the late evening.
But perhaps it’s the COFFEEHOUSE not the COFFEE that sparks that creativity?
Eric Weiner, author of the book “The Geography of Genius” says that “The coffeehouse is good for genius, and the Viennese coffeehouse is a classic case. Freud had his favorite coffee shop, and so did Gustav Klimt. If you walked into a coffee shop in 1903 Vienna, you might find at the same table the artist Gustav Klimt, Sigmund Freud, Leon Trotsky…”
But why would the Coffeehouse be a breeding ground for new and creative thoughts?
Researchers have found that the level of noise that matches the bustle of a coffee shop—around 70 decibels—spurs more creative performance than the quiet of 50 decibels or the distracting blender volume of 85 decibels. Or, perhaps it’s the combination of overheard conversations, children laughing, the smell of freshly ground coffee and the sun streaming in the windows that so fill our senses we just must have an outlet…a place for all that positive energy to flow?
Whatever the reason, I marvel at the creative energy that is ever present at Caffè Amouri.
Here at our little shop in Vienna, I’ve seen creativity at so many levels. Our Baristas create the most incredible Latte Art ever seen. They also draw and paint – see our ever-changing large chalk board or our very own Old World Mural painting being created by John Asman in our front foyer, “Coffees Around the World”.
I also see customers daily who combine their love of great coffee and the coffeehouse atmosphere to “create.” There’s the gentleman that I often see with music staff paper, composing; the many artists with their sketch pads; the writers deep in thought as they sip their lattes. There’s at least one book that was written mostly here called “Mechanical Failure” by Joe Zieja. Joe’s inscription to us, “Caffè Amouri. Thanks for all he coffee, breakfast sandwiches and patience while I took up your tables.”
I’ve been told that Caffè Amouri is also a business incubator of sorts. So many good ideas have been hatched or refined at our very tables.
The most sustained act of creativity was done by our good friend and customer Charlie Arnhold. Charlie is a retired photographer and photo-journalist who approached me at the end of 2015 with the thought of doing a book project – a “Year in the Life of a Coffeehouse.” He proceeded to come in EVERY SINGLE DAY for the entire year. The result is an incredible photo book, on display in our shop, that captures the heart and soul of the people of Caffè Amouri. A most creative and heartfelt endeavor that I will forever treasure.
Creativity takes on many forms, in many places, in so many ways. I’m so proud of that Caffè Amouri has a small part in its perpetuation.